The Six Truths That Sellers Are Experiencing

Truth #1: Buyers are buying after “shopping around.” In their search for the best buy, they are comparing your property to the others currently on the market. Currently our average buyer is comparing eleven targeted properties.

Truth #2: Our sellers control the pricing and salability of their homes but buyers control value. A property is worth what the market (buyers) will pay. Some buyers believe that we are at the top of the market and we are feeling pressure from interest rates.

Truth #3: If a property sits on the market for more than a few weeks, it gets shop worn (stale…like an old donut!). Price it right in the beginning while it is fresh and buyer interest is at its peak. Many times, our best offer is the first offer!

Truth #4: Most properties must be sold three times:

1.     First to the cooperative real estate agents that we market to. If they don’t see it as a decent value, they may not show it.

2.     Second to the buyers – if they don’t see it as an attractive offering, they’ll look somewhere else or buy your competition.

3.     Third to the lender who will make the loan and the lender’s appraiser – if this group doesn’t see the value, there won’t be a loan and we may loose the buyer

Truth #5: What it means if…

1.     There are no showings – Agents don’t see your home as worthy of showing to their buyers or buyers themselves aren’t interested enough to look from our marketing.

2.     There are no offers – buyers do not see enough value to negotiate or try to buy. Their perception is that there are better-priced competitors that they will have less trouble negotiating.

Truth #6: Overpriced properties actually help well-priced properties sell.

The Reggish Team knows how to walk the fine line of value and top dollar for your home.